The Values strictly adhered by the Ultimate Motors Private Limited Company is:


  • Respect, fairness, equality, honesty and loyalty to customers,
  • Diversity of products and second-to-non after-sales services,
  • Recognition to its employees as the number one resource and company priority as well as remunerating and motivating them accordingly,
  • Health and safety of its employees and environmental protection,
  • Integrity and faithfulness
  • Legal, transparent and ethical business conduct,
  • Satisfaction of customers, exceeding their expectation,
  • Commitment to continuous improvement of services and innovations,
  • Team work, empowerment of employees and participatory management,
  • Good corporate governance, citizenship and image,
  • Expanding Job opportunities,
  • Social responsibilities
  • Maximizing owners equity and return


Today, Ultimate Motors P.L.C. represents internationally renowned companies:


  1. Mahindra and Mahindra Ltd:
  • ¬†Station Wagons (Scorpio & XUV500)
  • Pickups (Scorpio Single and Double Cabin)
  • Three Wheelers(Passengers & Cargo)
  1. Qingdao Wuzheng International trade Co,Ltd
  • Light Cargo Trucks
  • Three wheeler Cargo and Dump trucks
  • Three wheeler Waste Sucker Trucks
  • Three wheeler Garbage Tipper Trucks
  1. Dong Feng Liuzhou Motors
  • Chenglong Dump Trucks (16m3 capacity)
  • Chenglong Cargo Trucks
  1. BOMAG GmbH: For the supply of Road Construction Machinery;
  • Light Compaction equipment
  • Single Drum (Soil Compaction) Rollers
  • Asphalt (Double Drum) compaction Rollers
  • Asphalt & Concrete paving pavers,
  • Waste Management
  • Cold Milling/Stabilizer & Recycler
  1. TOPCON Surveying Instruments & GPS for the supply of high precision equipments.
  2. Kirloskar: For the supply of Generators
  3. Landini SPA: For the supply of Tractors
  4. Gherardi SRL: For the supply of Agricultural Implements
  5. Construction of bus body: cargo body, cement mixers etc

The different types of automotives and other products imported and distributed by Ultimate Motors have been found suitable for Ethiopian Varied climatic and road conditions. They are used extensively in all sectors of the economy and have won tremendous popularity in both government and private sectors.